HR AI Index

Index › Vendors › SurveySparrow · September 2026 Edition

2 categories · Named, not ranked

SurveySparrow

18Judge labels

1First choices

1Negative labels

9 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. SurveySparrow was named 7 times in Employee engagement surv and 1 other category, where Culture Amp led with 40%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business12 of 124

under the label threshold

Mid-market9 of 77

under the label threshold

Enterprisenot named

No model named it for this buyer.

In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SurveySparrow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	2%	9 of 77	0%	2	under 10 labels · led by Culture Amp at 40%
360 feedback	Performance and talent management	0%	20 of 77	20%	5	under 10 labels · led by Lattice at 40%

Movement

This is the first edition on this tier, so no move can be computed for SurveySparrow yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated SurveySparrow across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative6 labelsNone

Budget-constrained5 labels1

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For the lowest upfront cost: SurveySparrow — it has a free plan” GPT-5.4 mini · Employee engagement surv · budget prompt · first choice

“an ideal fit for SMB to mid-market organizations looking for affordable, customizable 360 tools” Claude Haiku 4.5 · 360 feedback · direct prompt · alternative

“Another freemium option that allows you to mimic 360 feedback surveys” Mistral Small · 360 feedback · budget prompt · alternative

“Best survey-first option: SurveySparrow.” GPT-5.4 mini · 360 feedback · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“they usually lack anonymity control and meaningful reporting capabilities, so they really only work for small teams” Claude Haiku 4.5 · 360 feedback · budget prompt · soft negative

Named alongside

The products named in the same answers as SurveySparrow, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveySparrow was named but was not.

ProductSame answerTook the first choice insteadHead to head

PerformYard9 of 181Not in the top three

FeedbackPulse8 of 182Not in the top three

Small Improvements8 of 182Not in the top three

15Five6 of 181Not in the top three

Culture Amp5 of 182Not in the top three

Lattice5 of 182Not in the top three

SurveyMonkey5 of 181Not in the top three

ThriveSparrow5 of 181Not in the top three

Primalogik5 of 180Not in the top three

Spidergap5 of 180Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SurveySparrow. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 18 answers that named SurveySparrow and are not a share of its labels.

Domains cited

peoplemanagingpeople.com11

betterworks.com10

feedbackpulse.com9

workhuman.com9

engagedly.com7

business.com6

nanoglobals.com6

qualaroo.com5

selectsoftwarereviews.com5

small-improvements.com5

Seventy-three of the seventy-three domain citations in answers naming SurveySparrow came from somebody else's page.

Pages cited

betterworks.com/magazine/best-360-degree-feedback-tools10

peoplemanagingpeople.com/tools/best-360-degree-feedback-software9

workhuman.com/blog/best-360-degree-feedback-software-tools9

business.com/articles/360-feedback-tools6

nanoglobals.com/recommended/360-degree-feedback-tools6

engagedly.com/blog/best-360-degree-feedback-softwares5

feedbackpulse.com/resources/360-feedback-tools5

small-improvements.com/blog/best-360-evaluation-tools5

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveySparrow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveySparrow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at surveysparrow.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.