Every category where a model named Excel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Goals and OKRs	Performance and talent management	0%	44 of 54	50%	2	under 10 labels · led by Tability at 29%
Org charts and org design	Workforce planning and analytics	0%	78 of 81	100%	2	under 10 labels · led by ChartHop at 27%
Succession planning	Performance and talent management	0%	99 of 99	100%	2	under 10 labels · led by Lattice at 31%
Workforce planning	Workforce planning and analytics	0%	65 of 89	50%	2	under 10 labels · led by ChartHop at 31%
HR compliance and policy management	Core HR and payroll	0%	80 of 84	100%	1	under 10 labels · led by Rippling at 16%
Internal talent marketplace	Performance and talent management	0%	78 of 129	0%	1	under 10 labels · led by Fuel50 at 26%
Leave and absence management	Core HR and payroll	0%	80 of 89	100%	1	under 10 labels · led by BambooHR at 28%
Time and attendance	Core HR and payroll	0%	78 of 90	100%	1	under 10 labels · led by UKG Ready at 15%

Movement

This is the first edition on this tier, so no move can be computed for Excel yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Excel across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	4	4
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	2	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	1	2	3
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labelsNone

Comparative3 labelsNone

Budget-constrained9 labelsNone

Scale-constrained0 labelsNone

Negative36 labelsNone

First choiceAlternativeMentionNegative51 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Excel is adequate for organizations under 50 employees or teams building workforce planning capability from scratch” Claude Haiku 4.5 · Workforce planning · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Using Excel, Google Sheets, or static offline templates to track your organization's succession plan is a widespread but dangerous practice.” Gemini 3.5 Flash · Succession planning · negative prompt · hard negative

“relying on Excel trackers for FLSA (wage and hour) or harassment training is considered a compliance failure by auditors” Qwen 3.7 Flash · HR compliance · negative prompt · hard negative

“Spreadsheets & Manual Tracking (Excel / Google Sheets) ... Why Avoid: Spreadsheets simply do not scale.” Gemini 3.5 Flash · Leave · negative prompt · hard negative

“Manual/static tools like PowerPoint, Excel, or Visio: Widely criticized for becoming outdated quickly” Grok 4.1 Fast · Org charts · negative prompt · hard negative

Named alongside

The products named in the same answers as Excel, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Excel was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Sheets27 of 510Not in the top three

BambooHR16 of 510Not in the top three

Workday14 of 510Not in the top three

Microsoft Visio12 of 510Not in the top three

Microsoft PowerPoint11 of 510Not in the top three

ChartHop10 of 512Not in the top three

Lucidchart10 of 511Not in the top three

SAP SuccessFactors10 of 510Not in the top three

Homebase8 of 514Not in the top three

Gusto8 of 511Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Excel. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 29 of the 51 answers that named Excel and are not a share of its labels.

Domains cited

theorgchart.com13

gartner.com11

forbes.com10

g2.com10

peoplemanagingpeople.com10

worldmetrics.org10

peerdom.com8

firsthr.app7

guideflow.com7

leapsome.com7

Ninety-three of the ninety-three domain citations in answers naming Excel came from somebody else's page.

Pages cited

peerdom.com/blog/best-org-chart-software8

forbes.com/advisor/business/software/best-org-chart-software7

gartner.com/reviews/market/org-chart-software6

muchskills.com/best-org-chart-review6

teamohana.com/blog/org-chart-software6

thrivea.com/blog/best-workforce-planning-tools-for-small-businesses6

cubesoftware.com/blog/workforce-planning-software5

joinhomebase.com/blog/workforce-planning-tools5

Pages are listed as the models cited them.

Names read as Excel

What the judge wrote, as written, with how often. The vendor table decides that these count as Excel; a claim can dispute any of them.

Excel spreadsheets 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Excel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Excel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at excel.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.