Every category where a model named Microsoft Viva Goals for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Goals and OKRs	Performance and talent management	0%	54 of 54	80%	10	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Viva Goals yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Viva Goals across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	1	1	2
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	2	3
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative3 labelsNone

Budget-constrained1 labelNone

Scale-constrained1 labelNone

Negative13 labelsNone

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Microsoft Viva Goals; these are described as no longer existing in their original form or being discontinued.” Perplexity Sonar · Goals and OKRs · negative prompt · hard negative

“Microsoft officially retired Viva Goals, leaving a vacuum for teams in the Microsoft ecosystem” Gemini 3.5 Flash · Goals and OKRs · comparative prompt · hard negative

“Retired December 31, 2025; feature development stopped in December 2024 | No replacement” GLM 4.7 FlashX · Goals and OKRs · negative prompt · hard negative

“Microsoft permanently shut it down on December 31, 2025. There is no migration path” DeepSeek V4 Flash · Goals and OKRs · negative prompt · hard negative

Named alongside

The products named in the same answers as Microsoft Viva Goals, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Viva Goals was named but was not.

ProductSame answerTook the first choice insteadHead to head

WorkBoard19 of 234Not in the top three

Quantive15 of 230Not in the top three

Profit.co13 of 231Not in the top three

Tability10 of 234Not in the top three

Mooncamp10 of 231Not in the top three

Perdoo9 of 232Not in the top three

Betterworks9 of 231Not in the top three

Lattice9 of 230Not in the top three

Koan6 of 230Not in the top three

OKRs Tool5 of 231Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Viva Goals. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 14 of the 23 answers that named Microsoft Viva Goals and are not a share of its labels.

Domains cited

okrstool.com13

tability.io13

mooncamp.com11

profit.co7

topickz.com6

firsthr.app5

guideflow.com5

peoplemanagingpeople.com5

saralobkovich.com5

storyflow.so5

Seventy-five of the seventy-five domain citations in answers naming Microsoft Viva Goals came from somebody else's page.

Pages cited

mooncamp.com/blog/best-okr-software11

tability.io/odt/articles/best-okr-software-for-enterprise10

okrstool.com/blog/best-okr-software7

okrstool.com/blog/okr-software6

okrstool.com/blog/okr-software-graveyard6

guideflow.com/blog/okr-software5

peoplemanagingpeople.com/tools/okr-software5

profit.co/blog/okr-university/enterprise-okr-software-comparison-top-8-platforms-reviewed5

Pages are listed as the models cited them.

Names read as Microsoft Viva Goals

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Viva Goals; a claim can dispute any of them.

Viva Goals 4Microsoft Viva Goals (formerly Ally.io) 2Ally.io/Viva Goals 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Viva Goals's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Viva Goals, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.