AI Indexes
HR AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Core HR and payroll › Global payroll › Small business › October 2026 Edition

Global payroll and employer of record for small business buyers

Asked as “employer of record”, and as “global payroll provider”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
33%
Contested · RemoFirst 31%
33Deel31RemoFirst12Remote24others

33% of first choices, contested.

Since September 2026▲+7Since September 2026: 29% → 36%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Deel held the lead, +7 points on 29%, inside the 13-point floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Deel33%22%65endorsed leader▲+7Since September 2026: 29% → 36%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.29% → 36%
02RemoFirst31%5%38endorsed leader▲+10Since September 2026: 21% → 31%, +10 points. Inside the 13-point floor: within noise. Read over the models both editions asked.21% → 31%
03Remote12%16%56accepted challenger▼−7Since September 2026: 14% → 7%, −7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.14% → 7%
04Rippling8%19%31accepted challenger▲+2Since September 2026: 7% → 10%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.7% → 10%
05Multiplier4%8%26accepted challenger▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.0% → 5%
06Native Teams4%9%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.0% → 2%
Show the three products at 0%, ordered by negative rate
09Papaya Global0%25%28criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.0% → 0%
07Oyster0%17%35accepted challenger▼−12Since September 2026: 12% → 0%, −12 points. Inside the 13-point floor: within noise. Read over the models both editions asked.12% → 0%
08Gusto0%0%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.0% → 0%

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Deel33%
02RemoFirst31%
03Remote12%
04Rippling8%
05Multiplier4%
06Native Teams4%
07Oyster0%
08Gusto0%
09Papaya Global0%

What they warned about

Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Deel
22%
14 of 65 labels negative · 12 of 14 models · 2 hard negative
“Deel has faced allegations from a California State Senator that it's intentionally misclassifying employees” Claude Haiku 4.5, negative prompt
Remote
16%
9 of 56 labels negative · 8 of 14 models · 2 hard negative
“Recent decline in service quality ... payroll delays ... unreliable for ongoing SMB needs” Grok 4.1 Fast, negative prompt
Papaya Global
25%
7 of 28 labels negative · 6 of 14 models · 3 hard negative
“Papaya Global (for very small headcounts) ... uses headcount-tiered bands, meaning smaller businesses pay significantly higher per-employee fees” Gemini 3.5 Flash, negative prompt
Oyster
17%
6 of 35 labels negative · 6 of 14 models · 2 hard negative
“High pricing with hidden fees creeping in; complaints of shallow partner networks” Grok 4.1 Fast, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1087 links across 198 sites, every framing counted. Ranked by the number of answers carrying the site or page. 1 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

51 answers · 70 citations · 12 models
vendor site · Deel32 answers · 46 citations · 11 models
vendor site · Remote31 answers · 36 citations · 13 models
vendor site · Teamed25 answers · 41 citations · 10 models
vendor site · Oyster HR25 answers · 33 citations · 11 models
25 answers · 26 citations · 10 models
vendor site · RemoFirst21 answers · 35 citations · 10 models
vendor site · Playroll20 answers · 24 citations · 10 models
vendor site · G219 answers · 22 citations · 10 models
19 answers · 19 citations · 9 models
18 answers · 24 citations · 9 models
vendor site · Rippling17 answers · 22 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employer of record”, “employer of record”, “eor and global payroll platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Deel deel.com
Deel 33%, Deel Payroll 0%
33%52640,5001,210307,175$330,608118
RemoFirst remofirst.com31%771,6002117,414$701361
Remote remote.com
Remote 12%, Remote People 2%
14%213110,000426,655766,598$15,858883
Rippling rippling.com8%1260301,00017,886712,399$42,013115
Multiplier usemultiplier.com4%699,90071,23469,887$4,584120
Native Teams nativeteams.com4%203208647,722$12,206302
Justworks justworks.com2%28260,500452236,868$2,424120
Multiplier Global Payroll2%
Tarmack tarmack.com2%1
Oyster oysterhr.com0%95301,000109,205379,211$14,169655

Google's top ten for the three searches hold 23 sites; 4 of them are among the sites the models cited here (oysterhr.com, remofirst.com, remote.com, selectsoftwarereviews.com). The first result for “best employer of record” is hrtechedge.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best employer of record for a small B2B company?”Paraphrase“Which global payroll provider would you recommend to a small business that sells to other businesses?”Comparative“What are the top EOR and global payroll platforms for a small team and how do they differ?”Budget-constrained“What is the best employer of record for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an employer of record. What should we look at?”Negative“Which EOR and global payroll platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceRipplingChanged
Five alternativesDeel, Gusto, Gusto Global, OnPay, Oyster
Deel
Four alternativesGusto, Multiplier, Oyster, Papaya Global
RemoFirst
One alternativeMultiplier
no first choiceagainst: Deel, Multiplier, Omnipresent, Oyster, Papaya Global, Remote, Velocity Global
GPT-5.4 miniDeel
One alternativeOyster
against: RemoFirst
DeelHeld
Two alternativesOyster, Remote
Oyster, Remote
Two alternativesDeel, Rippling
RemoFirst
Two alternativesOyster, Remote
against: Deel
no first choiceagainst: Deel, Native Teams, Remote People, RemoteFirst/Remofirst, SurePayroll
Gemini 3.5 FlashRippling
Three alternativesDeel, RemoFirst, Remote
RipplingHeld
Four alternativesDeel, Multiplier, RemoFirst, Remote
RemoFirst
Three alternativesDeel, Oyster, Remote
against: Rippling
RemoFirst
Four alternativesDeel, Hire with Columbus, Multiplier, Remote
no first choiceagainst: Deel, G-P, Lano, Papaya Global, Rippling, Safeguard Global, Velocity Global
Perplexity SonarDeel
Two alternativesRemoFirst, Rippling
RemoteChanged
One alternativeDeel
Deel, Remote
Five alternativesJustworks, Native Teams, Oyster, RemoFirst, Rippling
RemoFirst
Three alternativesJustworks, Playroll, Remote People
no first choiceagainst: Oyster, Remote
Grok 4.1 FastRemoFirst
Two alternativesDeel, Oyster
RipplingChanged
Three alternativesDeel, Papaya Global, Remote
Deel, RemoFirst
Three alternativesPapaya Global, Remote, Rippling
against: ADP Workforce Now, Workday Payroll
RemoFirst
One alternativeNative Teams
no first choiceagainst: ADP, Deel, G-P, Oyster, Papaya Global, Remote
Mistral SmallDeel
Two alternativesRemoFirst, Remote People
Deel, RemoteChangedDeel
Four alternativesOyster, RemoFirst, Remote, Rippling
Deel
One alternativeMultiplier
no first choiceagainst: Deel, Employment Hero, Mercans, Remote, Wisemonk
DeepSeek V4 FlashDeel
Two alternativesRemoFirst, Remote
against: Papaya Global
DeelHeld
Two alternativesRemote, Rippling
Deel
Five alternativesMultiplier, Oyster, RemoFirst, Remote, Rippling
RemoFirst
Four alternativesDeel, Multiplier, Playroll, Remote
no first choiceagainst: Deel, Oyster, Papaya Global, Remote
Llama 4 Maverickno first choiceDeelChanged
Two alternativesJustworks, RUN Powered
Deel, RemoteRemoFirst
Two alternativesDeel, Plane
no first choicenothing named
Qwen 3.7 FlashDeel
Three alternativesOyster, RemoFirst, Rippling
Deel, MultiplierChanged
Two alternativesRemote, Rippling
Deel, RemoFirst
Three alternativesGusto, Native Teams, Remote
RemoFirst
Two alternativesDeel, Multiplier
no first choiceagainst: Deel, Oyster, Remote, Rippling
Kimi K2Deel
Four alternativesPapaya Global, RemoFirst, TriNet, Wisemonk
Deel, RemoFirstChanged
Two alternativesMultiplier, Rippling
Deel, Remote
Six alternativesADP, Multiplier, Native Teams, Oyster, RemoFirst, Rippling
RemoFirst
Three alternativesGusto, Payoneer Workforce Management, Rivermate
no first choiceagainst: Deel, Papaya Global, Rippling
GLM 4.7 FlashXDeel, RemoFirst
Three alternativesOyster, Papaya Global, Remote
Multiplier Global PayrollChanged
Four alternativesDeel Payroll, Gusto, Remote, Rippling
Deel
Six alternativesMultiplier, Oyster, Playroll, RemoFirst, Remote, Rippling
RemoFirst, Remote People
Three alternativesMultiplier, Papaya Global, Rivermate
against: Deel, Remote
no first choiceagainst: ADP GlobalView Payroll, Remote People, TopSource
MiniMax M2.5Deel, Remote
One alternativeOyster
against: RemoFirst
Justworks, MultiplierChangedOyster
Five alternativesDeel, Native Teams, Payoneer Workforce Management, Remote, Rippling
Native Teams, Tarmack
One alternativeMultiplier
against: Deel, Remote
no first choiceagainst: Deel, Multiplier, Remote, Rippling
GPT-6 LunaRemote
One alternativeDeel
RemoteHeld
One alternativeDeel
Deel, Remote
Two alternativesOyster, Papaya Global
against: Rippling
RemoFirst
One alternativeBoundless
no first choiceagainst: Deel, G-P, Papaya Global
Muse Glimmer 30BDeel
One alternativeRemoFirst
RemoteChanged
Three alternativesDeel, Justworks, Rippling
Deel
Eight alternativesG-P, Multiplier, Oyster, Papaya Global, RemoFirst, Remote, Remote People, Rivermate
Native Teams, RemoFirstno first choiceagainst: Deel, G-P, Oyster, Rippling Global Payroll / EOR
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:49no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:40yes57 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:38yes1021 s
Direct recommendationPerplexity Sonarsonar2026-10-01 10:02yes203 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:49yes229 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 11:43yes94 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:07yes2128 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:01yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:32yes527 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:08yes912 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 07:47yes2525 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:57yes1037 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-01 08:59yes213 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 08:55yes2216 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:07yes199 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:27yes44 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:55yes1323 s
ParaphrasePerplexity Sonarsonar2026-10-01 11:44yes202 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:21yes2210 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 08:38yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:14yes2126 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:31yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:31yes1027 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:18yes2022 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:51yes1325 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:56yes523 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-01 08:00yes218 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:31yes1424 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:06yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:11yes1011 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:21yes2327 s
ComparativePerplexity Sonarsonar2026-10-01 12:09yes198 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:55yes249 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 09:39yes1010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:20yes2531 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:23yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:33yes532 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:45yes2039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:49yes1531 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:43yes1425 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-01 08:56yes620 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:00yes1536 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:37yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:02yes56 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:54yes1718 s
Budget constrainedPerplexity Sonarsonar2026-10-01 11:14yes214 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:50yes238 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 07:48yes52 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:01yes2426 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:59yes51 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:45yes531 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:57yes1316 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:03yes1541 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:36yes515 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-01 09:04yes514 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 12:07yes1515 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:15yes1814 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:37no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:47yes1428 s
Scale constrainedPerplexity Sonarsonar2026-10-01 08:07yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:10yes149 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 10:58no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:23yes1942 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:19yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:32no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:31yes923 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:44yes10219 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:22no011 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-01 09:02yes420 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 09:33yes1427 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:00yes1712 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:54yes76 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:07yes2634 s
Negative framingPerplexity Sonarsonar2026-10-01 08:06yes165 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:44yes2411 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 07:50yes136 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:44yes2437 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:18yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:59yes2556 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:09yes2526 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:25yes2573 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:35yes2035 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-01 11:16yes325 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:48yes2545 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
ADP Global Payroll read as ADP GlobalView Payroll
ADP GlobalView read as ADP GlobalView Payroll
Oyster HR read as Oyster
Papaya read as Papaya Global
RemotePeople read as Remote People
TopSource Worldwide read as TopSource
Workday read as Workday Payroll
Unresolved, counted raw
Employer.co
Employsome
HRBS Global
RemoteFirst/Remofirst
Rippling Global Payroll / EOR
Workwellna
Discontinued, still offered
No shut-down product was recommended here.
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