Small business▼−3Since September 2026: 6% → 3%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 6% in September 2026
Inside the floor by 10 pointsRank 7 → 9 of 78
1 category · RankedCalm Health
65Judge labels
1First choices
18Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
3% in Employee wellbeing for small business buyers
Rank 29 of 111 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 32% of its 25 labels there were negative.
What the models named instead of Calm Health →By buyer segmentRead the same way at every buyer size.
Small business9 of 87
3%28 labels
accepted challenger
Mid-market29 of 111
0%25 labels
criticized challenger
Enterprise28 of 67
0%12 labels
criticized challenger
In employee wellbeing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Calm Health for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 29 of 111 | 32% | 25 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Calm Health held within the floor in its one category: no change cleared 13 points.
Best category · Employee wellbeing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 27 of 106, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 17 → 34 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee wellbeing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 29 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Calm Health across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Calm Health across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 2 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels1
Paraphrase8 labelsNone
Comparative25 labels1not counted in share
Budget-constrained7 labelsNone
Scale-constrained2 labelsNone
Negative15 labelsNone
First choiceAlternativeMentionNegative65 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top Pick: Headspace for Work or Calm Business... They are subscription models for content only” Qwen 3.7 Flash · Employee wellbeing · direct prompt · alternative
“Calm Health extends the Calm experience into employer-sponsored mental health support.” Muse Glimmer 30B · Employee wellbeing · comparative prompt · alternative
“Builds on Calm's mindfulness content with structured programs and guidance” GPT-6 Luna · Employee wellbeing · comparative prompt · alternative
“Budget-conscious mindfulness program | Headspace for Work or Calm Business” GLM 4.7 FlashX · Employee wellbeing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mozilla *Privacy Not Included* warnings for data sharing and weak security... disclaimers admitting no clinical value—use at your own risk.” Grok 4.1 Fast · Employee wellbeing · negative prompt · hard negative
“Calm — High Concern (Privacy Issues) ... Mozilla flagged it for aggressive data collection and privacy failures” DeepSeek V4 Flash · Employee wellbeing · negative prompt · hard negative
“Mozilla: Criticized for privacy issues - Data sharing practices and unclear privacy policies” GLM 4.7 FlashX · Employee wellbeing · negative prompt · hard negative
“Rely on half-baked science, have zero clinical robustness, and show no net health benefits.” Llama 4 Maverick · Employee wellbeing · negative prompt · hard negative
Named alongside
The products named in the same answers as Calm Health, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Calm Health was named but was not.ShowHide
Named alongside
The products named in the same answers as Calm Health, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Calm Health was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Calm Health. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 56 of the 64 answers that named Calm Health and are not a share of its labels.
Domains cited
calmerry.com27
peoplemanagingpeople.com25
avidonhealth.com21
firsthr.app20
vantagefit.io20
wellable.co17
nectarhr.com16
guideflow.com15
hr-ai-index.com13
wellics.com13
187 of the 187 domain citations in answers naming Calm Health came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
calm.com is not in Google's top ten for any of the category's searches. In the answers, Calm Health takes 0% of first choices and Wellable takes 22%.ShowHide
Search and answers
calm.com is not in Google's top ten for any of the category's searches. In the answers, Calm Health takes 0% of first choices and Wellable takes 22%.
ShowHideIn search
Google, US estimatesPosition for “wellbeing platforms”
–
not in the top ten
Position for “employee wellbeing platform”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“calm health”)
- AI search demand for its name, est.
- 129 a month
- Organic visits to its site
- about 1,320,024 a month
- Searches its site ranks for
- 154,765 · 10,862 in the top three
- Sites linking to it
- 47,780
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 29 of 111 in employee wellbeing
Segment leader
22%
Wellable
- First choices
- 1 across its categories
- Named in
- 64 answers
- Its own site cited
- in 56 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on calm.com
7,886
subdomains included
Content
4,625
counted in the table below
Documentation
0
Product · Integration
7 · 12
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,282 | 61 | 2026-10-02 | ||
| Glossary or explainer | 102 | 4 | 2026-09-23 | ||
| Webinar or virtual event | 66 | undated | |||
| Comparison | 56 | 0 | 2026-01-27 | ||
| Report or ebook | 53 | 0 | 2024-12-16 | ||
| News or press | 29 | 2 | 2026-09-15 | ||
| Case study | 15 | undated | |||
| Conference or event | 15 | undated | |||
| Podcast or video | 5 | 0 | 2025-05-01 | ||
| Template or tool | 2 | 0 | 2026-04-10 |
Most recent
- 2026-10-02Sleep facts blog
- 2026-09-29Breast cancer awareness month blog
- 2026-09-29Pregnancy and infant loss awareness month blog
- 2026-09-28Emotional wellness month blog
- 2026-09-28October theory blog
- 2026-09-25Meditation for autism blog
How it is countedHide how it is counted
Every page calm.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Calm Health
What the judge wrote, as written, with how often. The vendor table decides that these count as Calm Health; a claim can dispute any of them.
Calm 16Calm Business 4Calm (Calm Business) 1Calm Health / Calm for Work 1Calm/Headspace 1
Follow Calm Health
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Calm Health's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Calm Health, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Calm Health by email, built from the raw record of the edition. It shows:
- where Calm Health is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Calm Health, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.