Index › Learning and development › September 2026 Edition

Coaching platforms

Asked as “employee coaching platform”, and as “digital coaching marketplace”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Growthspace

Contested

26% of first choices, contested.

ShowinginAll 50 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Boon Health28%ContestedStanding →Mid-market

Growthspace26%ContestedThis page Enterprise

BetterUp49%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Growthspace4%28accepted challenger

Boon Health7%30accepted challenger

Exec4%27accepted challenger

Torch0%29accepted challenger

CoachHub29%38criticized challenger

Risely11%18accepted challenger

BetterUp55%38criticized challenger

Show the three products at 0%, ordered by negative rate

Valence10%10accepted challenger

CoachAccountable0%12accepted challenger

Paperbell0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Growthspace vs Boon Health Growthspace vs Exec Boon Health vs Exec

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Growthspace26%

Boon Health22%

Exec13%

Torch7%

CoachHub6%

Risely4%

BetterUp2%

CoachAccountable0%

Paperbell0%

Valence0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

BetterUp

55%

21 of 38 labels negative · 9 of 12 models · 8 hard negative

“**Avoid per-seat enterprise platforms** — BetterUp ($500–$2,000/seat/year) ... charge for every employee whether they use it or not” DeepSeek V4 Flash, budget prompt

CoachHub

29%

11 of 38 labels negative · 7 of 12 models · 3 hard negative

“**Avoid per-seat enterprise platforms** — ... CoachHub ($200–$800/seat/year) charge for every employee whether they use it or not” DeepSeek V4 Flash, budget prompt

Coach.me

83%

5 of 6 labels negative · 5 of 12 models · 5 hard negative

“**coach.me** - Has reports of unauthorized charges and appears to have identity issues with similar-named companies” MiniMax M2.5, negative prompt

Coaches Console

100%

3 of 3 labels negative · 3 of 12 models · 3 hard negative

“**Coaches Console** is described as having an outdated interface and poor value in the 2026 review.[6]” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 771 links across 221 sites, every framing counted. Ranked by the number of answers carrying the site or page.

boon-health.com

44 answers · 56 citations · 11 models

torch.io

vendor site · Torch24 answers · 26 citations · 11 models

coachstackhub.ai

22 answers · 23 citations · 9 models

coachello.ai

vendor site · Coachello18 answers · 27 citations · 9 models

exec.com

vendor site · Exec15 answers · 17 citations · 8 models

360learning.com

vendor site · 360Learning14 answers · 14 citations · 9 models

coachilly.com

13 answers · 14 citations · 7 models

togetherplatform.com

13 answers · 14 citations · 8 models

circle.so

vendor site · Circle13 answers · 13 citations · 9 models

zendikt.com

vendor site · Zendikt11 answers · 12 citations · 7 models

paperbell.com

vendor site · Paperbell10 answers · 13 citations · 6 models

coachful.co

10 answers · 10 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

boon-health.com/learn/resources/best-enterprise-coaching-platforms

44 answers · 11 models

torch.io/compare

23 answers · 11 models

coachstackhub.ai/compare/business-coaching-platforms

21 answers · 9 models

exec.com/learn/best-leadership-coaching-platforms

15 answers · 8 models

360learning.com/blog/online-coaching-platforms

14 answers · 9 models

circle.so/blog/best-coaching-platforms

13 answers · 9 models

togetherplatform.com/blog/best-online-platforms-for-employee-coaching

13 answers · 8 models

coachello.ai/blog/online-coaching-platform

11 answers · 7 models

coachilly.com/coaching-software-review-2026

11 answers · 6 models

gitnux.org/best/employee-coaching-software

9 answers · 6 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best employee coaching platform for a mid-market B2B company?”Paraphrase“Which digital coaching marketplace would you recommend to a mid-sized B2B company?”Comparative“What are the top coaching platforms and how do they differ?”Budget-constrained“What is the best employee coaching platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an employee coaching platform. What should we look at?”Negative“Which coaching platforms should I avoid or be cautious about?”

Claude Haiku 4.5Torch

One alternative

Avoma

against: BetterUp, CoachHubno first choiceChangedBetterUp

Three alternatives

CoachHub, Simply.Coach, Valence

Bravely

Three alternatives

Coachello, Risely, Together

no first choicenothing named

GPT-5.4 miniLattice

Four alternatives

BetterUp, CoachHub, Growthspace, Torch

TorchChanged

Three alternatives

CoachHub, Mindtickle, SecondBody

CoachVantage, Simply.Coach, Zoee

Ten alternatives

BetterUp, Bonsai, Circle, CoachAccountable, CoachHub, EZRA, Growthspace, HoneyBook, Mighty Networks, Wix

StaffCircle, ThriveSparrowagainst: BetterUp, EZRAno first choiceagainst: Air AI, Growth Cave, IM Mastery Academy, Lurn, Zurixx

Gemini 3.5 FlashExec, Growthspace

Two alternatives

Boon Health, Torch

against: BetterUp, CoachHubGrowthspaceChanged

Three alternatives

Boon Health, CoachHub, Torch

against: BetterUpBetterUp, Paperbell

Six alternatives

CoachAccountable, CoachHub, Coachello, Simply.Coach, Torch, UpCoach

Risely, Rocky.ai

Five alternatives

15Five, Lattice, Simply.Coach, Together, Valence

against: BetterUp, CoachHubno first choiceagainst: Bark.com, Noomii, Thumbtack

Perplexity SonarBoon Health

Five alternatives

BetterUp, CoachHub, Exec, Growthspace, Torch

GrowthspaceChanged

Three alternatives

CoachHub, Exec, Torch

against: Boon Healthno first choice

Ten alternatives

Circle, CoachAccountable, Kajabi, Mighty Networks, Paperbell, Practice Better, Satori, Teachable, Thinkific, UpCoach

Boon Health, Bravely

Two alternatives

Risely, Rocky.ai

no first choiceagainst: Coaches Console, Coaching Lobby, Profi

Grok 4.1 FastExec

Three alternatives

Boon Health, Growthspace, Torch

against: BetterUp, CoachHubGrowthspaceChanged

Two alternatives

Exec, Torch

against: BetterUp, CoachHubPaperbell

Four alternatives

CoachAccountable, CoachVantage, Satori, Simply.Coach

against: PracticeSC Training

Three alternatives

FeedbackPulse, ProProfs Training Maker, TalentLMS

against: BetterUp, CoachHubno first choiceagainst: BetterUp, Coach.me, Simplilearn

Mistral SmallExec, Growthspace

Two alternatives

Boon Health, Torch

CoachHub, GrowthspaceChanged

One alternative

Torch

no first choice360Learning, Exec

Two alternatives

Whale, ZandaX

no first choiceagainst: Coaches Console, Coaching Lobby, Profi

DeepSeek V4 FlashBoon Health, Growthspace

Two alternatives

CoachHub, Torch

against: BetterUpCoachHubChanged

Two alternatives

Exec, Growthspace

against: BetterUp, Risely, Valenceno first choice

Eight alternatives

BetterUp, Circle, CoachAccountable, CoachHub, Kajabi, Paperbell, Satori, Thinkific

Boon Health

Three alternatives

Exec, Mesh, Risely

against: BetterUp, CoachHubCoachHub, Exec, Growthspace, Torchagainst: BetterUp, Boon Health, Riselyagainst: Coach.me, Coaching Department / Apply Knowledge, Guidance / Thrive Learning, MOBE, Noom

Llama 4 MaverickBoon Health

Three alternatives

Exec, Growthspace, Torch

Exec, GrowthspaceChangedno first choiceBoon Health, Exec

Seven alternatives

Bravely, EZRA, Imperative, Risely, Rocky.ai, Sounding Board, Together

no first choiceagainst: Coaches Console, Coaching Lobby, Profi, Spook Luke's GCR/Grand Champ Road Map

Qwen 3.7 FlashBoon Health

Four alternatives

Exec, Growthspace, Hone, Torch

against: BetterUpBetterUpChanged

Three alternatives

Clarity.fm, CoachHub, Gerson Lehrman Group

no first choice

Six alternatives

Acuity Scheduling, CoachAccountable, GoHighLevel, HoneyBook, Outseta, Teamworks

15Five, Thrive Go

Five alternatives

360Learning, Bravely, PeopleGoal, ProProfs Training Maker, Risely

no first choiceagainst: Akela Global, Craigslist, Fiverr, Nu Skin / IsoMetrix, Upwork

Kimi K2Boon Health, Growthspace

Three alternatives

CoachHub, Exec, Torch

against: BetterUp, EZRAGrowthspaceChanged

Two alternatives

CoachHub, Exec

against: BetterUp, EZRABetterUp

Six alternatives

Circle, CoachHub, EZRA, Paperbell, Torch, UpCoach

Boon Health, Risely

One alternative

Together

against: BetterUp, CoachHubno first choiceagainst: Coach.me, Strawberry.me

GLM 4.7 FlashXBoon Health

Five alternatives

CoachHub, Exec, Growthspace, Risely, Torch

Growthspace, TorchChanged

Three alternatives

Boon Health, CoachHub, Exec

against: BetterUpno first choiceBoon Health

Two alternatives

CoachVantage, Risely

against: BetterUp, Canvas LMS, CoachHub, Exec, GoSkills, Growthspace, Moodle, Zoho Learnno first choiceagainst: Coach.me, Lurn, Millennial Mastermind

MiniMax M2.5Boon Health, Growthspace

Three alternatives

Exec, Lattice, Torch

against: BetterUp, CoachHubGrowthspaceChanged

One alternative

Exec

against: CoachHubno first choice360Learning

Three alternatives

Boon Health, Exec, Valence

against: BetterUpno first choiceagainst: Coach.me, TXEX

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 18:26	yes	9	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:22	yes	3	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 22:02	yes	20	42 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-17 19:00	yes	20	8 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 20:39	yes	35	18 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 19:08	yes	5	5 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 18:38	yes	20	58 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:28	yes	5	3 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 19:57	yes	5	26 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 19:50	yes	9	49 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:34	yes	10	58 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:46	yes	5	30 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 18:20	no	0	4 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:46	yes	3	7 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:16	yes	14	23 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-17 19:15	yes	20	7 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 21:34	yes	29	17 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 21:26	yes	5	9 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 20:15	yes	15	20 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 20:51	yes	5	3 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:13	no	0	33 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 21:22	yes	7	23 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:40	yes	8	22 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 18:45	yes	5	15 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 21:12	yes	9	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 19:54	yes	8	13 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 18:33	yes	16	25 s
Comparative	Perplexity Sonar	`sonar`	2026-09-17 21:24	yes	20	10 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:54	yes	28	17 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 19:13	yes	5	7 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 19:59	yes	24	19 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 18:12	yes	5	3 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:31	no	0	28 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:26	yes	9	28 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:50	yes	9	56 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:42	yes	7	25 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 19:35	yes	14	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:53	yes	3	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:14	yes	25	30 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-17 19:04	yes	20	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 20:09	yes	36	16 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:00	yes	12	8 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 20:55	yes	9	10 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 21:12	yes	5	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 18:57	yes	24	88 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:04	yes	8	37 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 21:24	yes	27	34 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 18:40	yes	5	14 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 21:02	no	0	8 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:51	no	0	9 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 21:58	yes	11	47 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-17 18:05	yes	20	11 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 20:22	yes	15	12 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:46	no	0	6 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 18:19	yes	28	30 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:34	yes	5	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:52	yes	9	30 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 19:56	yes	12	31 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:32	yes	13	59 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 21:45	no	0	11 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 20:41	yes	18	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 21:22	yes	4	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 18:46	yes	23	24 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-17 18:59	yes	20	9 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:36	yes	39	18 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:19	yes	5	5 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 21:37	yes	30	59 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 21:09	yes	5	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 19:03	no	0	31 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:14	yes	10	21 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 21:03	yes	23	77 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:53	yes	5	12 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Boon read as Boon Health

Unresolved, counted raw

Akela Global

Avoma

Bunch.ai

CareerVillage Coach

Coachli

Executive.com

Ezy

FitWave.io

Gerson Lehrman Group (GLG)

GoHighLevel (GHL)

Growth Cave

Guidance / Thrive Learning

ICF Credential Registry

IM Mastery Academy

Life Coach Hub

Millennial Mastermind (via Mastermind.com/Dean Graziosi)

Nu Skin / IsoMetrix

Nudge Coach

Outseta

PerformSpark

Quenza

SecondBody

Simplero

Spook Luke's GCR/Grand Champ Road Map

Strawberry.me

TXEX

Teamworks

Thrive Go

Waggle

ZandaX

Zoee

Zurixx

iCoachWorld

quickcoach.fit

Discontinued, still offered

No shut-down product was recommended here.

Coaching platforms

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in learning and development