Video interviewing for small business buyers
Asked as “video interviewing platform”, and as “asynchronous video interview tool”, on behalf of a small B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the two products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Hireflix38%
Hireflix38%02Hirevire17%
Hirevire17%03Willo10%
Willo10%04EasyHire.me10%
EasyHire.me10%05Spark Hire6%
Spark Hire6%061Way Interview6%
1Way Interview6%07myInterview4%
myInterview4%08VidCruiter0%
VidCruiter0%09HireVue0%
HireVue0%02What they warned about
Four of twelve models held their first choice under the paraphrase. Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HireVue88%
28 of 32 labels negative · 12 of 12 models · 19 hard negative
“Platforms like HireVue and Spark Hire have faced criticism for their use of AI in one-way video interviews, raising concerns about algorithmic bias, data privacy, and potential discrimination” Mistral Small, negative prompt
VidCruiter58%
14 of 24 labels negative · 9 of 12 models · 3 hard negative
“described as more complex and costly than simpler alternatives, and not a good fit for small organizations” Perplexity Sonar, negative prompt
Spark Hire31%
15 of 49 labels negative · 8 of 12 models · 5 hard negative
“**Avoid Big Names**: Spark Hire ($149-299/mo) or HireVue ($35k+/yr) are overkill/too expensive for small budgets.” Grok 4.1 Fast, budget prompt
Willo8%
3 of 37 labels negative · 3 of 12 models
“appears to offer flexible plans and discounts, but the pricing I found wasn't as cleanly low and public as Hireflix” GPT-5.4 mini, budget prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 767 links across 134 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Select Software Reviews45 answers · 52 citations · 10 models
44 answers · 70 citations · 10 models
vendor site · EasyHire36 answers · 51 citations · 10 models
vendor site · Hirevire31 answers · 70 citations · 9 models
vendor site · Willo27 answers · 53 citations · 10 models
26 answers · 51 citations · 11 models
21 answers · 23 citations · 10 models
vendor site · FirstHR20 answers · 20 citations · 8 models
vendor site · Hireflix15 answers · 20 citations · 9 models
vendor site · Jobma15 answers · 15 citations · 10 models
vendor site · Noon15 answers · 15 citations · 9 models
vendor site · People Managing People15 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
43 answers · 10 models
42 answers · 10 models
33 answers · 10 models
20 answers · 8 models
20 answers · 10 models
15 answers · 9 models
15 answers · 7 models
14 answers · 9 models
14 answers · 7 models
13 answers · 6 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video interviewing platform for a small B2B company?”Paraphrase“Which asynchronous video interview tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top video interviewing platforms for a small team and how do they differ?”Budget-constrained“What is the best video interviewing platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video interviewing platform. What should we look at?”Negative“Which video interviewing platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5HireflixHireflixHeldHireflixWillono first choiceagainst: HireVue, VidCruiter, myInterview
Two alternatives
Jobma, Spark HireFour alternatives
1Way Interview, Hirevire, Manatal, TruffleFour alternatives
AsyncInterview, Pin, Spark Hire, myInterviewFour alternatives
AI Interviewer, EasyHire.me, Hireflix, HirevireGPT-5.4 miniHireflixHireflixHeldagainst: VidCruiterSpark Hireagainst: HireVue, VidCruiterHireflixagainst: Spark Hire, Willono first choicenothing named
Two alternatives
Spark Hire, VidCruiterTwo alternatives
Spark Hire, WilloTwo alternatives
Breezy HR, WilloGemini 3.5 FlashHireflixagainst: HireVue, VidCruiterHireflixHeldHireflixagainst: HireVue, VidCruiter1Way Interviewagainst: HireVue, Spark Hire, VidCruiterHireflixagainst: HireVueagainst: Harver, HireVue, Paradox
Four alternatives
Hirevire, Spark Hire, TestGorilla, WilloThree alternatives
Hirevire, VideoAsk by Typeform, WilloFour alternatives
1Way Interview, Spark Hire, Truffle, WilloSeven alternatives
EasyHire.me, Google Meet, Hireflix, Hirevire, Microsoft Teams, Willo, ZoomFive alternatives
Hirevire, Spark Hire, TestGorilla, Testlify, WilloPerplexity SonarSpark HireHireflixChangedHireflixHirevireno first choiceagainst: HireVue, Microsoft Teams, VidCruiter, Zoom
Two alternatives
Hireflix, HirevireThree alternatives
1Way Interview, Hirevire, myInterviewFour alternatives
EasyHire.me, Spark Hire, Willo, myInterviewTwo alternatives
EasyHire.me, HireflixGrok 4.1 FastHireflixHireflixHeldHireflixagainst: HireVueHirevireagainst: HireVue, Spark Hireno first choiceagainst: HireVueagainst: HireVue, Spark Hire, VidCruiter
Two alternatives
Spark Hire, WilloTwo alternatives
Spark Hire, WilloFour alternatives
1Way Interview, EasyHire.me, Spark Hire, WilloThree alternatives
EasyHire.me, Hireflix, myInterviewMistral SmallHireflixTruffle, WilloChanged1Way Interview, HireflixHireflix, Hirevireno first choiceagainst: HireVue, Spark Hire
One alternative
HireflixFour alternatives
Spark Hire, VidCruiter, Willo, myInterviewOne alternative
EasyHire.meDeepSeek V4 FlashHireflixagainst: HireVue, Jobma, Spark Hire, VidCruiter, Willo, myInterviewWilloChangedagainst: Spark HireHireflixagainst: HireVue, VidCruiter1Way Interview, Hirevireagainst: HireVue, Spark Hireno first choiceagainst: Braintrust AIR, HireVue, Spark Hire, VidCruiter, myInterview
Two alternatives
EasyHire.me, HirevireTwo alternatives
Hireflix, HirevireFive alternatives
EasyHire.me, Hirevire, Spark Hire, Willo, myInterviewFour alternatives
Hireflix, VidCruiter, Willo, myInterviewLlama 4 Maverickno first choiceJobmaChangedHireflixHirevireno first choiceagainst: HireVue, Spark Hire, VidCruiter
Four alternatives
Async Interview, Canvass, Spark Hire, WilloTwo alternatives
EasyHire.me, WilloFour alternatives
EasyHire.me, Hireflix, Spark Hire, VidCruiterQwen 3.7 FlashSpark HireWilloChangedHireflixEasyHire.meHireflix, Spark Hireagainst: FaceTime, HireVue, Oracle Taleo, SAP SuccessFactors, Skype, WhatsApp, YouTube
Four alternatives
Calendly, VidCruiter, Zoho Recruit, ZoomOne alternative
Spark HireThree alternatives
Spark Hire, Truffle, WilloTwo alternatives
Hireflix, HirevireTwo alternatives
EasyHire.me, HiredScoresKimi K2EasyHire.me, Hireflixagainst: HireVue, Spark HireHireflixChangedEasyHire.me, Hireflixagainst: HireVue, Spark HireEasyHire.me, myInterviewagainst: HireVue, Spark HireHireflixagainst: HireVue, Modern Hireagainst: Braintrust AIR, HireVue, Spark Hire, VidCruiter, Willo
One alternative
HirevireThree alternatives
EasyHire.me, Hirevire, WilloFour alternatives
1Way Interview, Hirevire, Willo, myInterviewThree alternatives
1Way Interview, Hireflix, HirevireThree alternatives
EasyHire.me, Hirevire, Spark HireGLM 4.7 FlashXEasyHire.me, Hirevireagainst: HireVueHirevireChangedEasyHire.me, Hirevireagainst: HireVue, VidCruiterEasyHire.meno first choiceagainst: FaceTime, HireVue, Hireflix, Skype, Workday Recruiting, Zoom
Two alternatives
Hireflix, myInterviewTwo alternatives
Loom, myInterviewFour alternatives
Hireflix, Spark Hire, Willo, myInterviewThree alternatives
Hireflix, Hirevire, myInterviewMiniMax M2.5Google Meet, ZoomHirevire, WilloChangedHireflix, Willo1Way Interview, myInterviewno first choiceagainst: HireVue, Micro1, Modern Hire, Spark Hire
Two alternatives
Microsoft Teams, Spark HireOne alternative
JobmaTwo alternatives
Spark Hire, VidCruiterThree alternatives
BarRaiser, EasyHire.me, HireflixBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:26 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 21:18 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:54 | yes | 21 | 41 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 20:58 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:14 | yes | 36 | 18 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:04 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:28 | yes | 8 | 10 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:47 | yes | 6 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:02 | no | 0 | 32 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:59 | yes | 9 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 18:31 | yes | 17 | 31 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:04 | yes | 5 | 14 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:40 | yes | 9 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:01 | yes | 5 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 22:00 | yes | 14 | 64 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 19:40 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:41 | yes | 38 | 18 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:07 | yes | 20 | 10 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:56 | yes | 16 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:20 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:04 | yes | 10 | 36 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:28 | yes | 10 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:08 | yes | 9 | 47 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:18 | yes | 5 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:05 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:14 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:24 | yes | 20 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 19:15 | yes | 20 | 7 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:33 | yes | 17 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:59 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 19:59 | yes | 18 | 19 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:52 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:11 | yes | 10 | 24 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:55 | yes | 8 | 35 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:34 | yes | 17 | 139 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:12 | yes | 14 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:28 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:23 | yes | 4 | 10 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:53 | yes | 10 | 39 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 21:21 | yes | 20 | 7 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:04 | yes | 39 | 22 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:11 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:55 | yes | 8 | 13 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:08 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:48 | yes | 5 | 20 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:04 | yes | 9 | 18 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:16 | yes | 9 | 64 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:25 | yes | 5 | 26 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:19 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:54 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:36 | yes | 11 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 18:33 | yes | 20 | 14 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:56 | yes | 15 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:17 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:17 | yes | 8 | 16 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:54 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:04 | yes | 5 | 18 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:16 | yes | 13 | 27 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:37 | no | 0 | 8 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:34 | no | 0 | 10 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:15 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:26 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:47 | yes | 20 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 21:21 | yes | 20 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:40 | yes | 37 | 17 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:04 | yes | 9 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 20:59 | yes | 26 | 23 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:08 | yes | 6 | 5 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:38 | no | 0 | 31 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:46 | yes | 22 | 52 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:45 | yes | 26 | 74 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:31 | yes | 21 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
EasyHire read as EasyHire.me
Easyhire read as EasyHire.me
Workday read as Workday Recruiting
Unresolved, counted raw
Async Interview
AsyncInterview
HiredScores
Interviews.com
Jitsi Meet
Standard Zoom/Teams + Email
Superkandal
VideoAsk by Typeform
Vidyard
Wepow
Discontinued, still offered
No shut-down product was recommended here.