Every category where a model named Willo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video interviewing	Talent acquisition	7%	4 of 40	5%	40	accepted challenger
AI recruiting assistants	Talent acquisition	0%	51 of 84	0%	1	under 10 labels · led by GoPerfect at 19%

Movement

This is the first edition on this tier, so no move can be computed for Willo yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Willo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	5	0	1	6
Perplexity Sonar	0	3	0	0	3
Grok 4.1 Fast	1	3	2	0	6
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	1	2	0	0	3
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	0	3	0	0	3
Kimi K2	0	3	1	1	5
GLM 4.7 FlashX	0	2	2	0	4
MiniMax M2.5	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labelsNone

Paraphrase24 labels5

Comparative29 labels1not counted in share

Budget-constrained18 labels3

Scale-constrained8 labelsNone

Negative13 labels2not counted in share

First choiceAlternativeMentionNegative104 labels in all, every segment counted; 8 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Highly recommended for small businesses and tight budgets... start with Willo (best free tier and low-cost plans)” Mistral Small · Video interviewing · budget prompt · first choice

“Safer Alternatives (high-rated for experience, per G2/Capterra/Reddit): Truffle, Willo, Hirevire, Hireflix” Grok 4.1 Fast · Video interviewing · negative prompt · first choice

“I'd start with Willo if you want a more budget-friendly screening tool” GPT-5.4 mini · Video interviewing · budget prompt · first choice

“Top Recommendation: Willo (best overall value for mid-size B2B)” DeepSeek V4 Flash · Video interviewing · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“they suffer from high candidate drop-off rates because job seekers intensely dislike the format” Gemini 3.5 Flash · Video interviewing · negative prompt · soft negative

“Hireflix/Willo are solid but very lightweight.” Kimi K2 · Video interviewing · direct prompt · soft negative

Named alongside

The products named in the same answers as Willo, over the 104 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Willo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Spark Hire85 of 10414Not in the top three

HireVue73 of 10419Not in the top three

Hireflix66 of 10423Not in the top three

VidCruiter62 of 1047Not in the top three

myInterview29 of 1043Not in the top three

Hirevire27 of 1044Not in the top three

Jobma23 of 1043Not in the top three

EasyHire.me19 of 1046Not in the top three

1Way Interview12 of 1043Not in the top three

Zoom11 of 1041Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Willo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 87 of the 104 answers that named Willo and are not a share of its labels.

Domains cited

hiretruffle.com67

selectsoftwarereviews.com62

willo.videoYour site53

hirevire.com51

learn.g2.com38

g2.com29

gartner.com29

noon.ai27

pin.com26

easyhire.me25

354 of the 407 domain citations in answers naming Willo came from somebody else's page.

Pages cited

hiretruffle.com/blog/video-interviewing-solutions60

selectsoftwarereviews.com/buyer-guide/best-video-interview-software59

learn.g2.com/best-video-interviewing-software37

gartner.com/reviews/market/video-interviewing-software28

noon.ai/blog/articles/291-top-10-video-interviewing-software27

pin.com/blog/video-interview-platforms25

easyhire.me/video-interview-software/video-interview-software-small-business20

resources.rework.com/tools/recruiting-ats/best-video-interview-software-202620

Pages are listed as the models cited them.

Names read as Willo

What the judge wrote, as written, with how often. The vendor table decides that these count as Willo; a claim can dispute any of them.

Willo (Lite Plan) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Willo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Willo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at willo.video is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.