HR AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Performance and talent management › 360 feedback › Small business › September 2026 Edition

360 feedback for small business buyers

Asked as “360-degree feedback tool”, and as “multi-rater feedback software”, on behalf of a small B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Primalogik
Contested
20% of first choices, contested.
ShowinginAll 50 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessPrimalogik20%ContestedThis pageMid-marketLattice40%ContestedStanding →EnterpriseCulture Amp33%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Primalogik20%0%31accepted challenger
02Spidergap14%9%35accepted challenger
03Small Improvements11%5%38accepted challenger
04FeedbackPulse9%0%25accepted challenger
05Effy AI9%0%22accepted challenger
06PerformYard9%5%21accepted challenger
07ThriveSparrow5%0%12accepted challenger
0815Five2%40%15criticized challenger
09Leapsome2%36%11criticized challenger
10SurveyMonkey2%67%27criticized challenger
11Lattice2%71%24criticized challenger
Show the two products at 0%, ordered by negative rate
13Culture Amp0%65%17criticized challenger
12Teamflect0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Lattice vs Effy AILattice vs PrimalogikEffy AI vs Primalogik

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Primalogik20%
02Spidergap14%
03Small Improvements11%
04FeedbackPulse9%
05Effy AI9%
06PerformYard9%
07ThriveSparrow5%
0815Five2%
09Leapsome2%
10SurveyMonkey2%
11Lattice2%
12Teamflect0%
13Culture Amp0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey
67%
18 of 27 labels negative · 10 of 12 models · 5 hard negative
“Tools like SurveyMonkey or Google Forms can mimic 360 feedback, but they usually lack anonymity control, meaningful reporting, and the structure needed” Mistral Small, negative prompt
Culture Amp
65%
11 of 17 labels negative · 7 of 12 models · 5 hard negative
“Tools that require sales calls, have complex rollouts, or are designed for large organizations (like Culture Amp, Leapsome, or Engagedly) are often overkill for small businesses.” Mistral Small, negative prompt
Lattice
71%
17 of 24 labels negative · 6 of 12 models · 6 hard negative
“Has a **$4,000 annual minimum** that overrides per-user pricing—prohibitively expensive for smaller teams” Kimi K2, negative prompt
Google Forms
67%
6 of 9 labels negative · 5 of 12 models · 3 hard negative
“Tools like SurveyMonkey or Google Forms can mimic 360 feedback, but they usually lack anonymity control” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

68 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 808 links across 146 sites, every framing counted. Ranked by the number of answers carrying the site or page.

betterworks.com
vendor site · Betterworks43 answers · 43 citations · 10 models
feedbackpulse.com
vendor site · FeedbackPulse42 answers · 75 citations · 10 models
workhuman.com
vendor site · Workhuman41 answers · 42 citations · 10 models
peoplemanagingpeople.com
vendor site · People Managing People39 answers · 44 citations · 10 models
nanoglobals.com
36 answers · 36 citations · 10 models
business.com
33 answers · 44 citations · 10 models
firsthr.app
vendor site · FirstHR30 answers · 45 citations · 10 models
teamflect.com
vendor site · Teamflect24 answers · 24 citations · 8 models
small-improvements.com
19 answers · 25 citations · 8 models
effy.ai
vendor site · Effy13 answers · 19 citations · 8 models
intervue.io
vendor site · Intervue13 answers · 13 citations · 8 models
capterra.com
12 answers · 22 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

betterworks.com/magazine/best-360-degree-feedback-tools
43 answers · 10 models
workhuman.com/blog/best-360-degree-feedback-software-tools
41 answers · 10 models
peoplemanagingpeople.com/tools/best-360-degree-feedback-software
39 answers · 10 models
nanoglobals.com/recommended/360-degree-feedback-tools
36 answers · 10 models
business.com/articles/360-feedback-tools
33 answers · 10 models
feedbackpulse.com/resources/360-feedback-tools
27 answers · 10 models
firsthr.app/compare/performance/360-feedback-software
24 answers · 9 models
feedbackpulse.com/resources/best-360-review-software
22 answers · 8 models
teamflect.com/blog/hr-tech/best-360-feedback-tools
20 answers · 8 models
small-improvements.com/blog/best-360-evaluation-tools
17 answers · 8 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best 360-degree feedback tool for a small B2B company?”Paraphrase“Which multi-rater feedback software would you recommend to a small business that sells to other businesses?”Comparative“What are the top 360 feedback tools for a small team and how do they differ?”Budget-constrained“What is the best 360-degree feedback tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a 360-degree feedback tool. What should we look at?”Negative“Which 360 feedback tools should a small business avoid or be cautious about?”
Claude Haiku 4.5Sage HR
Three alternativesPrimalogik, Small Improvements, SurveySparrow
Effy AIChanged
Three alternativesCustomerGauge, Lattice, Leapsome
FeedbackPulse, Small Improvements
Three alternativesEffy AI, Primalogik, Teamflect
Primalogik, ThriveSparrow
Four alternativesGoogle Forms, Jotform, Small Improvements, SurveyMonkey
no first choiceagainst: Qualtrics, SurveyMonkey, Typeform
GPT-5.4 miniEchoSpan
Two alternativesCulture Amp, Spidergap
SpidergapChanged
Three alternativesCulture Amp, G360 Surveys, Grapevine Evaluations
Culture Amp
Four alternatives15Five, Jotform, Lattice, Leapsome
Leapsome
One alternativePerformYard
against: Latticeno first choicenothing named
Gemini 3.5 FlashSpidergap
Three alternativesPrimalogik, Small Improvements, Teamflect
SpidergapHeld
Three alternativesLeapsome, Primalogik, Teamflect
against: LatticeSpidergap
Four alternativesFeedbackPulse, Primalogik, Small Improvements, Teamflect
against: Culture Amp, LatticeEffy AI
Three alternativesPrimalogik, Spidergap, Teamflect
against: Culture Amp, Latticeno first choice
Five alternativesEffy AI, Small Improvements, Spidergap, Taito.ai, Teamflect
against: Lattice, Leapsomeagainst: Culture Amp, Google Forms, Korn Ferry, Mercer | Mettl, Oracle HCM Cloud, Qualtrics 360 Development, SAP SuccessFactors, SurveyMonkey, Typeform, Workday
Perplexity SonarSmall Improvements
Three alternativesFeedbackPulse, PerformYard, Primalogik
PrimalogikChanged
Three alternativesAssessTEAM, PerformYard, Small Improvements
Small Improvements
Four alternativesFeedbackPulse, Primalogik, Spidergap, SurveySparrow
against: Google Forms, SurveyMonkeyPrimalogik
Three alternativesFeedbackPulse, Small Improvements, Spidergap
against: SurveyMonkeyno first choiceagainst: Culture Amp, Qualtrics, SurveyMonkey, Workhuman
Grok 4.1 FastEffy AI
Three alternativesFeedbackPulse, Primalogik, ThriveSparrow
PrimalogikChanged
Four alternativesFeedbackPulse, PerformYard, Spidergap, ThriveSparrow
Effy AI, Primalogik
Three alternativesSmall Improvements, Spidergap, Teamflect
against: 15Five, Culture Amp, Lattice, SurveyMonkeyFeedbackPulse
Three alternativesExpress Evaluations, Google Forms, Performance Pro
against: 15Five, Lattice, SpidergapPerformYard, Spidergap
Four alternatives15Five, Culture Amp, Lattice, Leapsome
against: SurveyMonkeyagainst: 15Five, Betterworks, Culture Amp, Google Forms, Lattice, Qualtrics, SurveyMonkey, Workday
Mistral SmallPerformYard
Four alternativesPrimalogik, Small Improvements, SurveySparrow, Trakstar
15Five, TrakstarChanged
Two alternativesCulture Amp, Lattice
FeedbackPulse, Small Improvements
Two alternativesSpidergap, ThriveSparrow
against: SurveyMonkeyPrimalogik
Four alternativesFeedbackPulse, Small Improvements, SurveyMonkey, Trakstar
no first choiceagainst: Culture Amp, Engagedly, Google Forms, Leapsome, Spidergap, SurveyMonkey
DeepSeek V4 FlashPrimalogik, ThriveSparrow
Three alternativesSmall Improvements, Spidergap, SurveyMonkey
against: LatticeSpidergapChanged
Five alternatives15Five, EchoSpan, FeedbackPulse, Primalogik, ThriveSparrow
against: Lattice, Leapsome, PerformYardSpidergap
Five alternativesCharlieHR, Effy AI, FeedbackPulse, Primalogik, Small Improvements
against: 15Five, Lattice, SurveyMonkeyEffy AI, Primalogik
Three alternativesFeedbackPulse, G360 Surveys, Spidergap
against: 15Five, Lattice, Small Improvementsno first choiceagainst: Latticeagainst: Betterworks, Culture Amp, Engagedly, Lattice, SurveyMonkey, Workhuman
Llama 4 Maverickno first choiceFeedbackPulse, Lattice, Small ImprovementsChangedno first choiceSurveyMonkey
Three alternativesPrimalogik, Small Improvements, ThriveSparrow
Spidergap
Four alternativesCulture Amp, EchoSpan, Lattice, SurveyMonkey
nothing named
Qwen 3.7 FlashExpress Evaluations
Three alternativesEngagedly, PerformYard, Small Improvements
PerformYardChanged
Three alternativesBambooHR, Small Improvements, Trakstar
Spidergap
Two alternativesEchoSpan, Express Evaluations
Small Improvements
Two alternativesEffy AI, FeedbackPulse
against: SurveyMonkeyno first choiceagainst: SAP SuccessFactorsnothing named
Kimi K2Primalogik
Two alternativesCharlieHR, Spidergap
against: AssessTEAM, Culture Amp, LatticePrimalogikHeld
Three alternativesEffy AI, PerformYard, Small Improvements
CharlieHR, Small Improvements
Four alternatives15Five, Effy AI, FeedbackPulse, Teamflect
Express Evaluations
Four alternativesCharlieHR, Effy AI, SurveyMonkey, Trakstar
no first choiceagainst: Small Improvementsagainst: 15Five, Culture Amp, Lattice, Leapsome, Qualtrics, SurveyMonkey, Typeform
GLM 4.7 FlashXFeedbackPulse
Six alternatives15Five, Effy AI, Lattice, Primalogik, Small Improvements, SurveyMonkey
Small ImprovementsChanged
Four alternatives15Five, Effy AI, Primalogik, ThriveSparrow
Small Improvements
Four alternativesEchoSpan, Effy AI, FeedbackPulse, Spidergap
against: SurveyMonkeyFeedbackPulse
Two alternativesBlik360, Spidergap
against: Google Forms, SurveyMonkeyno first choiceagainst: BambooHR, Betterworks, Google Forms, Kudos, Microsoft Forms, Oracle HCM Cloud, Oracle NetSuite, PeopleSoft, SAP SuccessFactors, Spidergap, SurveyMonkey, Workday
MiniMax M2.5PerformYard
Three alternativesCharlieHR, FeedbackPulse, Small Improvements
Small ImprovementsChanged
Two alternativesEffy AI, PerformYard
FeedbackPulse
Four alternativesExpress Evaluations, PerformYard, Small Improvements, SurveySparrow
Express Evaluations
Two alternativesEffy AI, Small Improvements
against: SurveyMonkeyno first choice
Four alternativesEngagedly, PerformYard, Primalogik, Small Improvements
against: Betterworks, Culture Amp, Lattice
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:04yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:34yes312 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:59yes2545 s
Direct recommendationPerplexity Sonarsonar2026-09-17 20:15yes197 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 18:22yes3521 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 20:15yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:17yes1617 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:59yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:42yes518 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:08yes1225 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:54yes972 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:40yes1238 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:59yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:51yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:00yes1958 s
ParaphrasePerplexity Sonarsonar2026-09-17 21:06yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 21:12yes2715 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 19:59yes56 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:26yes1519 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:12yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:00yes516 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:19yes1019 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:25yes3068 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:41yes926 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:33yes1314 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:23yes77 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:04yes2858 s
ComparativePerplexity Sonarsonar2026-09-17 19:43yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 20:01yes1617 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 18:51yes58 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:44yes2227 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:17yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:23yes926 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:36yes1026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:42yes2445 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:53yes2339 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:12yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:07yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:15yes2424 s
Budget constrainedPerplexity Sonarsonar2026-09-17 18:07yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 20:51yes3218 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:33yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:00yes1721 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:05yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:35yes524 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:51yes519 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:02yes1722 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:35yes1034 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:08no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:36no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:32yes1223 s
Scale constrainedPerplexity Sonarsonar2026-09-17 19:00yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:17yes1312 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 18:07no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:57yes1723 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:28yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:06no027 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:09yes823 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:54yes1282 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:00yes518 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:11yes1811 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:22yes35 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:01yes2369 s
Negative framingPerplexity Sonarsonar2026-09-17 19:19yes197 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:18yes3231 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 21:20yes149 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:08yes2240 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:57yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:31yes1140 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:04yes2241 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:20yes17157 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:20yes1433 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Deel read as Deel HR
G360 read as G360 Surveys
Qualtrics 360 read as Qualtrics 360 Development
Unresolved, counted raw
CustomerGauge
Grapevine Evaluations
Taito.ai
Discontinued, still offered
No shut-down product was recommended here.

Also in performance and talent management

The other categories of this function, with the leader in each.
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