Org charts and org design for small business buyers
Asked as “org chart software”, and as “organizational design tool”, on behalf of a small B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Organimi31%
Organimi31%02Lucidchart22%
Lucidchart22%03Creately10%
Creately10%04Pingboard10%
Pingboard10%05Miro4%
Miro4%06draw.io4%
draw.io4%07OrgChart4%
OrgChart4%08BambooHR2%
BambooHR2%09Canva2%
Canva2%10Microsoft Visio2%
Microsoft Visio2%11SmartDraw0%
SmartDraw0%12ChartHop0%
ChartHop0%02What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Lucidchart18%
11 of 60 labels negative · 9 of 12 models · 3 hard negative
“org chart tools that small businesses should be cautious about or avoid: 1. Diagramming tools like Lucidchart, Visio, SmartDraw, and Creately, which can be static and not automatically updated.” Llama 4 Maverick, negative prompt
ChartHop52%
14 of 27 labels negative · 8 of 12 models · 4 hard negative
“designed for enterprise planning and usually come with hefty minimum contract fees—making them a poor fit for small teams” Gemini 3.5 Flash, comparative prompt
Microsoft Visio53%
10 of 19 labels negative · 8 of 12 models · 3 hard negative
“Diagramming tools like Lucidchart, Visio, SmartDraw, and Creately, which can be static and not automatically updated.” Llama 4 Maverick, negative prompt
OrgChart53%
8 of 15 labels negative · 6 of 12 models · 3 hard negative
“it is expensive. The "Core" plan is listed at $1,260 per year per 100 employees. This is prohibitive for a small business.” GLM 4.7 FlashX, negative prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 765 links across 138 sites, every framing counted. Ranked by the number of answers carrying the site or page.
41 answers · 41 citations · 10 models
vendor site · Gartner33 answers · 34 citations · 10 models
27 answers · 27 citations · 8 models
24 answers · 31 citations · 8 models
vendor site · Creately23 answers · 28 citations · 8 models
vendor site · Org Chart Studio21 answers · 30 citations · 8 models
vendor site · FirstHR21 answers · 24 citations · 9 models
vendor site · Peerdom21 answers · 21 citations · 9 models
20 answers · 20 citations · 10 models
vendor site · Functionly17 answers · 22 citations · 7 models
17 answers · 17 citations · 10 models
vendor site · Cogniver16 answers · 17 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
41 answers · 10 models
33 answers · 10 models
27 answers · 8 models
23 answers · 8 models
21 answers · 9 models
21 answers · 9 models
20 answers · 10 models
17 answers · 10 models
16 answers · 7 models
15 answers · 9 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best org chart software for a small B2B company?”Paraphrase“Which organizational design tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top org chart tools for a small team and how do they differ?”Budget-constrained“What is the best org chart software for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an org chart software. What should we look at?”Negative“Which org chart tools should a small business avoid or be cautious about?”
Claude Haiku 4.5BambooHRLucidchart, OrgChartChangedLucidchart, OrganimiCreately, draw.iono first choiceagainst: Canva, Lucidchart, Microsoft PowerPoint, Organimi
Four alternatives
Canva, Lucidchart, Pingboard, draw.ioOne alternative
TrainualTwo alternatives
Canva, OrganimiGPT-5.4 miniLucidchartLucidchartHeldagainst: ChartHop, OrgChartLucidchartagainst: OrgChartLucidchart, Microsoft Visioagainst: OrgChartno first choicenothing named
Two alternatives
HR Directory 365, OrgChartOne alternative
OrganimiTwo alternatives
Organimi, PingboardOne alternative
OrganimiGemini 3.5 FlashPingboardFunctionlyChangedagainst: Orgvue, VisierOrgPlease!against: ChartHopOrganimiagainst: LucidchartOrganimi, Pingboardagainst: Canva, ChartHop, Lucidchart, Miroagainst: Adobe Illustrator, Canva, ChartHop, Excel, Ingentis org.manager, Microsoft PowerPoint, Nakisa, OrgChart, OrgPlus, Orgvue, Pingboard, Workday
Four alternatives
ChartHop, DemandFarm, Lucidchart, OrganimiTwo alternatives
Lucidchart, MiroSeven alternatives
BambooHR, Gusto, Lucidchart, Miro, Organimi, Pingboard, The OrgThree alternatives
BambooHR, Gusto, draw.ioThree alternatives
BambooHR, Gusto, RipplingPerplexity SonarOrganimiCreatelyChangedLucidchartagainst: Microsoft VisioOrganimiagainst: Lucidchartno first choiceagainst: Excel, Google Sheets, Google Slides, Keynote, Lucidchart, Microsoft PowerPoint, Microsoft Visio, Miro, SmartDraw, draw.io
Three alternatives
Cloudairy, Lucidchart, PingboardOne alternative
PingboardFive alternatives
BambooHR, ChartHop, Creately, Organimi, PingboardTwo alternatives
Creately, draw.ioGrok 4.1 FastPingboardLucidchartChangedCanva, Organimiagainst: ChartHop, PingboardOrganimi, draw.ioLucidchartagainst: BambooHR, ChartHop, Deel, Functionly, Lucidchart, Microsoft Visio, OrgChart, Pingboard
Two alternatives
Lucidchart, OrganimiThree alternatives
Creately, Organimi, draw.ioOne alternative
LucidchartTwo alternatives
Creately, LucidchartMistral SmallMiro, OrganimiCanva, LucidchartChangedLucidchartOrganimino first choiceagainst: ChartHop, Lucidchart, Microsoft Visio, OrgChart, OrgWeaver, Organimi, SmartDraw
Three alternatives
Canva, ChartHop, LucidchartThree alternatives
ClickUp, Microsoft Visio, NotionSix alternatives
BambooHR, Canva, Creately, Miro, Nestr, SmartDrawThree alternatives
Creately, Lucidchart, MiroDeepSeek V4 FlashOrganimiCreatelyChangedagainst: Nakisa, Orgvue, WorkdayLucidchart, draw.ioagainst: ChartHopOrganimiOrganimiagainst: ChartHop, Excel, Google Slides, Lucidchart, Microsoft PowerPoint, Microsoft Visio, Miro, OrgChart, Pingboard, SmartDraw, Wondershare/EdrawMind
Four alternatives
Creately, Lucidchart, Miro, SmartDrawFour alternatives
Lucidchart, Miro, Whimsical, draw.ioTwo alternatives
Organimi, PingboardTwo alternatives
Creately, draw.ioFive alternatives
Creately, Functionly, Happeo, Lucidchart, PingboardLlama 4 Maverickno first choiceno first choiceHeldFirstHRno first choiceno first choiceagainst: Creately, Lucidchart, Microsoft Visio, SmartDraw
Three alternatives
Creately, Deel, LucidchartQwen 3.7 FlashLucidchartMonday.comChangedOrganimiCreatelyDeel, Gustoagainst: Workdayagainst: ADP, BambooHR, Canva, Lucidchart, Microsoft Visio, Workday
Five alternatives
Asana, ClickUp, Gusto, Miro, RipplingThree alternatives
Asana, HubSpot, MiroSeven alternatives
Canva, ChartHop, Creately, GoProfiles, Google Slides/Docs, Lucidchart, PingboardThree alternatives
Lucidchart, Miro, OrganimiKimi K2Lucidchart, OrganimiLucidchart, PingboardChangedCreately, OrganimiOrganimiCreately, Lucidchartagainst: ChartHopagainst: ChartHop, Functionly, Pingboard
Two alternatives
Miro, PingboardOne alternative
CreatelyThree alternatives
Functionly, Lucidchart, PingboardFour alternatives
Creately, FigJam, Lucidchart, MiroFour alternatives
FirstHR, Org Chart Studio, Organimi, PingboardGLM 4.7 FlashXOrganimino first choiceChangedLucidchart, Organimiagainst: Microsoft VisioOrganimiagainst: ChartHopPingboardagainst: ChartHop, Creately, Ingentis org.manager, Lucidchart, Microsoft Visio, Miro, OrgChart, SmartDraw
Four alternatives
ChartHop, Lucidchart, Pingboard, SmartDrawSix alternatives
BambooHR, ChartHop, Jostle, Miro, Pingboard, SmartDrawFour alternatives
Canva, Lucidchart, Pingboard, draw.ioFour alternatives
ChartHop, GoProfiles, Lucidchart, OrgChartMiniMax M2.5Organimiagainst: ChartHopno first choiceChangedLucidchartMiro, OrgCanvasOrgChart, Organimiagainst: Microsoft Visio, draw.io
Three alternatives
Lucidchart, Org Chart Studio, PingboardSix alternatives
BambooHR, Creately, Deel, Microsoft Visio, Org Chart Studio, OrganimiTwo alternatives
Creately, OrganimiThree alternatives
Lucidchart, Miro, PingboardBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:24 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:28 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 22:03 | yes | 15 | 54 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 21:09 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 21:30 | yes | 16 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:52 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:12 | yes | 9 | 12 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:01 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:38 | no | 0 | 27 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:55 | yes | 12 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:09 | yes | 12 | 64 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:41 | yes | 12 | 30 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:47 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:01 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:51 | yes | 15 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 19:30 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:46 | yes | 21 | 17 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:08 | no | 0 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 19:33 | yes | 17 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:34 | yes | 5 | 4 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:22 | no | 0 | 34 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:25 | yes | 19 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 18:06 | yes | 10 | 68 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:56 | yes | 5 | 19 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:11 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:57 | yes | 5 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 22:03 | yes | 15 | 56 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 21:34 | yes | 20 | 13 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:53 | yes | 38 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:09 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:11 | yes | 17 | 21 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:23 | yes | 7 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:37 | yes | 8 | 19 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:41 | yes | 10 | 24 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:34 | yes | 25 | 53 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:14 | yes | 10 | 20 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:40 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:39 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:22 | yes | 13 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 17:53 | yes | 20 | 6 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 21:32 | yes | 17 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:45 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-17 18:24 | yes | 21 | 44 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:57 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:12 | yes | 5 | 19 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:02 | yes | 10 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:17 | yes | 25 | 134 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:07 | yes | 15 | 35 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:29 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:04 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:56 | yes | 8 | 49 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 20:19 | yes | 20 | 8 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:33 | yes | 13 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:22 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:26 | yes | 8 | 13 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:18 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:59 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:13 | yes | 9 | 20 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:35 | yes | 12 | 85 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:15 | yes | 8 | 39 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 20:24 | yes | 17 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:39 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 22:07 | yes | 18 | 53 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 18:30 | yes | 20 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:30 | yes | 42 | 22 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:26 | yes | 12 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:32 | yes | 16 | 21 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:22 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 21:06 | yes | 10 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:03 | yes | 28 | 34 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:32 | yes | 24 | 104 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:48 | yes | 19 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Deel HR read as Deel
Ingentis read as Ingentis org.manager
PowerPoint read as Microsoft PowerPoint
Unresolved, counted raw
Adobe Illustrator
Google Slides/Docs
Microsoft Visio + People Graph
OmniPoint
Teamflow
Trombino
Updoot
Wondershare/EdrawMind
Discontinued, still offered
No shut-down product was recommended here.